Today’s Expert Insight, La Bride has the absolute pleasure of introducing one of the most talented Japanese Bridal designer, Eri Matsui from EMarie.
Eri Matsui has a passion for art and design. Her work and philosophy start with how our brain feels good based on scientific evidences, while pursuing client’s happiness and make their dreams come true on their special day.
Eri tells us a little more about her dress concept as well as her passion for art, design and bridal dress.
Q: Welcome Eri! Can you tell us a little about your background and history?
A: I first learned Fine Arts in high school, and built my skill of design and molding. I had been looking for media ever since. I tried graphic design as well as printing. Meanwhile, I encountered fashion design in Chicago, and I was inspired by the art and collaboration of female body shape and fabric. It was fascinating and I knew this was what I was looking for! Ever since I majored in art, white is my favourite colour to create three dimensional pieces because of the fine shadow. My wedding dresses started as a beautiful 3D art made with the colour of white. While I was designing more dresses, I started to understand how precious and important the wedding dress means for women. As an artist, it is my great pleasure to work for clients who become tearful when they wear the dresses I designed.
Q: Can you please take us through the concept of ‘EMarie’ designs?
A: Innovative and elegance. EMarie’s concept is designing to fit a bride’s body so beautifully and makes people speechless. Our originality are no where found, and it is inspiring. It becomes once in a lifetime dress for brides, so our goal is to ensure that she falls in love with the dress. Brides in EMarie’s dress make their guests speechless. I believe the wedding dress represent hope.
I initially started with haute couture. I learnt female body shape every dress I made for each bride. Understanding female body shape is very important when creating perfectly designed dress as well as originality. I learnt fashion design in Chicago, and I know all females are beautiful. They may be from different part of the world and possess diverse beauty; their beauty is very unique to individual yet equally outstanding. If I design a dress for a bride from other countries, I do make sure the dress would perfectly fit and enhance her charm.
Q: It seems you had many events collaborated with professionals in other fields, such as scientists, physicists, and artists. How do these experiences inspire you when you design dresses?
A: We, as creators, find ourselves in process of creation. Scientists and mathematicians pursue correlations between natures and our perceptions. By collaborating with science, there are variety of things help me create.
First, it keeps me free from ambiguity and directly helps me plan dress designs. It’s easily forgotten but what makes a dress beautifully fits one’s body is a symmetry relative to one’s body shape. Meaning it becomes right or wrong based on conditions. Mind of science would teach us this importance.
In addition, scientists and mathematicians present an abstract phenomenon or shapes that human can easily perceive. I could use this information in my design. Logarithmic spiral, circle, logistic map, and topological idea. When we make those abstract figures into tangible, meaning design dresses based on those concept, it would be nothing but beautiful. Fashion designers have been influenced by an art in many ways, and the art has been influenced by science more or less. I agree that sensibility is great, but I also think thoughtful designs, resulted from scientific influences, would be wonderful. This is mentioned in my recent publication “Sensing Garment”. If you are interested, please click here for more information.
Q: EMarie’s designs are very stunning, can you recommend a few that are more popular?
A: I’d recommend:
1. “Hepburn dress” Front and side
Beautiful line from the front to the back while shoulders are gently covered. While strap-dress is mainstream, this dress does not expose your skin too much. It emphasizes the beautiful neck line and provides great impression. This is my masterpiece called legendary dress.
2. “Grace Kelly dress” Front and back
High neck, long sleeves make this dress very impressive. A cutting technique directly made this design. Beautiful silhouette with 3D geometry. It is called Cool Cutting, very unique to EMarie’s dress. The beauty of this dress is noticed from close look but also its perfect molding enhance bride’s beautiful silhouette from distance. Made with original stripe material, organdy.
3. “Rose bouquet”
This wedding dress is an art made with beautiful roses and drapes. Using EMarie’s unique technique (influenced by mathematics approach), created each rose petal one by one. You can almost smell roses. Made with French satin and Japanese silk satin.
4. “Cool Cutting, Mermaid dress”
The cutting technique directly made this design. Beautiful silhouette stands out compared to regular cutting. Perfectly sculptures beautiful female body shape.
5. “Logarithmic spiral wedding dress”
Collaborated with a mathematician of Chaos Engineering. When a bride moves, it bounces beautifully as if rising smoke whirled in the air.
Q: After admiring all your gowns I think the next question all our brides to be would like to know is how long would it take for a customised gown?
A: Between three months to six months. During peak season, it takes six months to one year. Clients decide the design after fitting sample dresses. Thereafter, whole process includes measuring, customizing the dress design, making one for a fitting, fitting, finalizing the pattern, cutting, sewing, final fitting, hemming, pressing.
Q: Any messages to our brides to be?
A: For female, dresses are certainly important since it represents herself. It is every women’s dream to wear the dress ever since we were little girls. It is told that even 2 year old babies recognize beautiful clothes. Wearing the wedding dress is for once in a lifetime, or for the most precious occasion. The wedding dress emphasizes bride’s inner beauty and makes everyone speechless. For us designers, it is our first dream and wish. I am pretty sure that we create different occasions to wear our favorite dresses even if human didn’t create the event called “wedding ceremony”. My goal is to keep designing dresses which certainly represent who you are.
My first publication “Sensing Garment” was released in May. This book has my philosophy in designing dresses, importance of dresses for female, as well as dresses collaborated with the concept of science and mathematics. It is both written in English and Japanese. If you are interested, please take a look.