Is It Necessary to Invest in a Wedding Film?
-Growing up Jessi's family tradition was to go camping in Durango, Colorado every year. It was in Colorado where Jess witnessed an unforgettable sunset when she was nine years old. Quickly borrowing her mother's film camera to photograph the fiery sky, she soon realized her passion for capturing beautiful moments. Ever since that sunset 20 years ago, Jess has been fervently connected to a camera in a deep and meaningful way... specifically film.
-Her passion centers on creating fine art film photographs showcasing love, life, and experiences. When not photographing, Jess enjoys hiking, exploring, snowboarding, interior design, travel, and spending time with her 4 year old daughter Zoey Rae.
WHY BRIDES DON’T
Smart consumers ask questions. The smartest consumers ask the right kind of questions. It’s ok if brides question if they should invest in video or not. A norm had been created where videography only makes sense as an add-on item….IF there is room in the budget. It is instilled in couples that videography is not necessary along with other concerns listed below:
• Videographers can be distracting and intrusive.
• Most wedding films are cheesy.
• Photography is the top priority and they don’t want videographers to get in the way of their photographers.
• They don’t feel comfortable being on camera.
• The less vendors to coordinate with, the less stress.
• It’s not in the budget. We ran out of money!
Because of these concerns, it is hard for current day videographers who are nothing like the above to be recognized, respected, and valued. Videography is the least understood, under-represented, and under-valued service in the wedding industry. Now that we know why the question is asked, let’s answer it!
WHY BRIDES SHOULD
The first step for the bride is to erase any false misconceptions about video and for her to think about the long-term benefit of the investment. How many hours has she put into her wedding day? How often are all her friends and family in the same room? How much was her dress, hair, makeup, suits, beautiful flowers, venue, etc? There are so many details that make up a wedding and photographs do a great job at preserving those details and memories. However, photos can not capture what is listed below:
Video captures the actual sounds and feel of her wedding day. Was it raining? Was it sunny? Were there birds chirping? Was there a river or ocean nearby? These sounds play a special role in the location of her venue and where the wedding took place. The science and psychology of sound stimulate senses than still photos aren’t capable of doing:
• Video captures special or funny verbal statements exchanged throughout the day.
• Video captures the gasp when the bride’s father see’s her for the first time.
• Video captures sniffles from when the groom see’s his bride for the first time.
• Video captures the inhale and exhale of when the bride tries to keep her composure during her vows and where the groom chokes during his. The still silence in between tears are moving and something that photographs can not capture.
• Video captures the cheer of the crowd after the first kiss during the ceremony and when the bride and groom are officially announced as man and wife at the reception.
• Video captures the stutter of the maid of honor and best man during their speeches.
• Video captures the rare, hilarious, and special moments of the parents or grandparents busting a move on the dance floor. Photos can preserve those moments, but they don’t capture rhythm or lack thereof!
All of these sounds and physical movements bring our clients to tears when they watch their wedding film. 95% of the time, grooms are completely against video and don’t think it’s necessary. However, after the grooms see their wedding film, they are the ones who end up most grateful and appreciative! The grooms profess that agreeing to a wedding video was the best investment they could have made.
SO THE QUESTION A BRIDE SHOULD ASK HERSELF…
Does she want all of the special moments shared above captured in real time?
Does she want to share the most important day of your life with people in an engaging, enticing, inspiring, and interesting medium like video?
Does she want to invest in something that will move your groom to tears and everyone else that watches the film?
Does she want something super special to do every anniversary for the rest of your life….Watch your wedding film!
All marriages face struggles at some point. Would she want a pick me up for inevitable hardships….she can watch her wedding film and it will bring her back to the moment of when it all began to help eliminate apathy and disconnect!
Will she ever want to share her wedding day with her children or grandchildren?
If you answered yes to any of these questions, invest in video even if it means doing whatever it takes to afford it because in 5 to 10 to 30 years from now when you playback your wedding film, you will be grateful with your choice.
Jessi Rae Koski
Alexander F. Lewis
A Lewis Films
Colorfield Media, LLC
Film House Weddings
Greg Hoffman Films