Claire Anderson from Clairella Cakes is a force to be reckoned with withing the wedding cake industry. Having awarded a Gold medal for her 5 tier “LoveStory” Wedding Cake at Cake International London 2014, her cake was so popular and such a worldwide hit on social media that Claire was featured in the local press, The Times, Good Morning America & cover girl for Cake Masters Magazine. Tutoring her signature style in the UK as well as internationally, she now has students coming from all over the world to attend her classes. Hop on into this interview session with us as we get a little more juicy details from Claire herself on what being a cake designer is like.
Q: You make award-winning cakes. Where do you get inspiration?
A: I get inspiration from everywhere – t-shirts, wallpaper, trees & sunsets along the beach. I see cake in everything! If I am designing a wedding cake I take inspiration from the bride’s dress, flowers, invitations, the grooms waistcoat – anything so that the theme ties in with your client’s theme & tastes.
Q: What is the most rewarding part of being a cake designer?
A: Sharing people’s celebrations & happy moments of their lives, I see that as a true honour. Also nothing beats seeing somebody cry happy tears when they see their cake, that makes me smile for days!
Q: Tell us about the first wedding cake you made and how did your client reacted to it?
A: I remember it so well it was my first tiered cake too. It was pink with royal icing details. I just loved every minute of creating it. The bride & groom were thrilled and sent me a bouquet of flowers to say thank you – I keep all my thank you cards that I receive as they are great to look at when you are not feeling motivated.
Q: What is the most difficult part of being a cake designer?
A: I find cake deliveries SO stressful. I always insist on delivering wedding cakes personally & I ask the venue if there is anything I need to know beforehand – like if I can park near the cake table or if there are loads of steps etc. The funniest thing I had at one venue was being chased by some cake loving ducks – I had to shut these huge castle doors on them and set the cake up in the dark. They seriously wanted a piece of that cake!
Q: Any words of advice for cake designers who are just starting their careers in the cake industry?
A: So many things but here is 3 that I think are important –
Listen to what your client wants & take into consideration their tastes & style. You can obviously guide them but don’t just do your own thing without the client’s approval as you may not want bats & cobwebs on your wedding cake but that might be your clients wishes.
Keep up to date with new cake or patisserie techniques and continue to learn – nobody knows everything, there is always something to learn from other cake artists.
Don’t be afraid to enter competitions and push yourself further than what your clients might usually order, it helps to keep your cake mojo alive & promote your business too.
Claire embodies a lot of her passion into her work. She shows us how that after motherhood, we can still pursue our dreams and open a business of our own. For more info, visit their website and browse through her galleries and works. Who knows, she might be your cake designer next!