In 2013, wedding planner Kim Alfeldi came up with a great idea: she was about to revolutionise the wedding expo scene in Australia. The Love on the Lawn Wedding Festival was born, and it is now one of the most popular, fun and informative wedding festivals you can attend. Kim chats to La Bride to get all the details about this fantastic event, and how you can join in!
Q: Thank you to Love on the Lawn wedding festival for joining us today. Can you tell us a little about when it all started?
A: Love On The Lawn first began in 2013 with one festival in the Hunter Valley. Since then we have rolled the event out annually and across NSW and it grows bigger each and every year!
Q: Why did you feel there was a need for an event such as this?
A: As a wedding & event planner, I often exhibited at traditional wedding expos and I found the platform to be a little like Ikea on a Saturday morning with everyone getting herded through like cattle and there was no time for connecting and engaging with couples. I know that brides want to connect with the person they book for their wedding so I had the idea that there needs to be a better way to meet couples in a more laid back environment and put the fun back into wedding planning. So firstly we decided to have wine and then a man cave for the boys and the rest the history! Australia’s first wedding festival was born.
Q: Since the first year, you now have multiple locations, are they different to each other? Will I see different vendors in the Hunter valley, than if I go to Sydney?
A: You will see different vendors at each festival and we also see different brides at each festival too. The great thing about Love On the Lawn is that we don’t have a cookie cutter approach to our brand we are always thinking, dreaming and creating of more ways to inject the fun into the event and showcase an awesome range of wedding vendors and wedding inspiration. So we love having different vendors and ideas on display.
Q: Do I need to book to attend?
A: Yes please! Best to book on line and you can even book a VIP Tepee for you and your tribe to relax with a bottle of bubbles and a cheese platter.
Q: How many wedding vendors do you attract over the course of the festival?
A: We showcase over 100 wedding vendors and then we have all the entertainment, fashion parades, live bands, DJs, flower crowns workshops, celebrities, bars and workshops etc. We even had speed dating with a few of Bachelorette contestants for the single bridesmaids last year in the Hunter. So there really is something for everyone.
Q: Will my fiance enjoy himself!!??
A: One thing I noticed at the other expos were the boys and how they walked around dragging their feet and 9 times out of 10 they were just hating spending there Sunday at a wedding fair. So we have built a man cave in one of our giant Katalane Tepees that serves beer on tap and they can watch sport or play pool or just take a minute to step away from all the bridal action!
Q: What are your plans for the future? Will we be seeing Love On The Lawn all over Australia? Do you have any international plans?
A: This year we are doing 4 events across NSW however next year we are going national and then global :)
Exciting news from Love on the Lawn Wedding Festival, and we cant wait to see all the gorgeous wedding inspiration you have on offer! Thank you Kim!
Photography: MacDougall Photography